The ICO era is rapidly overgrowing with the growth of the decentralized market. Well established businesses and startups around the world are gaining some interests in ICOs.
Initial Coin Offering (ICO) is a way of raising funds by trading their coins for cryptocurrencies like Bitcoin, Ethereum, Ripple, etc.
Before you plan to launch an ICO, there are questions that you need to consider to ensure that you make the right decision. Questions like these will definitely help you in creating an ICO marketing strategy.
Here are those questions:
- What will be the problem your project is going to solve?
- How your project stands out from competitors?
- Who are the competitors in the market?
- Who are all the people that will benefit from your project?
These questions can help you in identifying the right audience, the problems they are facing and how your project will address their issues. Having answers to all these questions can assist you in creating an enthralling marketing strategy.
ICO marketing strategies that you should before launching it:
Once you start with the strategy, it is time for you to concentrate on collecting collaterals for a marketing plan. Like every other software development where you are required to gather business requirements, you need a list of integrated marketing materials.
A list of marketing collaterals that you must have:
- ICO Website
- ICO Whitepaper
- Accounts on social media platforms
- A demo video
Ensure that while you are collecting marketing collaterals that they delve thoroughly into the marketing strategy for a successful ICO launch.
Also reads, Can you actually “Invest” in cryptocurrency?
Social Media Marketing
There are a plethora of social media marketing channels that can brand your ICO as a successful project. Cryptocurrency communities, groups, and pages on social media are great tools for promoting an ICO.
Once you ready to promoting an ICO, these online channels can create brand recognition and reassure among the investors.
You should create accounts on these social media networks in order to market your ICO:
Once you’ve created your social media profiles, start posting updates about your projects on all social media platforms to drive some engagement.
As you start to build encouragement with the people on social media, it is high time that you create a community and reach to a broader audience.
Search Engine Optimization and Pay Per Click
It is time for you for your project to be SEO ready. If you want your site to be visible and want it to rank number 1, SEO is the only way to receive some organic reach.
Search Engine Optimization will showcase your search engine popularity. SEO can either be done by your in-house team or by hiring an SEO agency marketing that can help you in achieving it.
Pay Per Click (PPC)
Cryptocurrency advertisements were recently banned on both Facebook and Twitter. Although, there are Google ads that are still alive for ICOs. In case, if Google plans on banning the crypto-ads; you can move towards advertising your ICO on different cryptocurrency and blockchain platforms.
After you’re featured in leading publications, you can bring an incredible amount of credibility to your ICO. You can receive positive media coverage, enabling you to generate a number of investors.
Press Releases (PR) that you create should be written in a professional language and explain all the details about your project. Consider having it written down by a team of experienced people, that will create an impressive and invaluable content to publish it on other PR sites.
Here are a few PR websites, where your ICO can get published:
- ICO Crowd
Another powerful approach to creating awareness is bounty campaign. As an ICO startup, you can provide bounties or rewards to individuals who perform tasks like these:
- Social Media Promotions
- Sharing white paper on social media platforms
- Creating and sharing blogs for your project
Best ways for raising funds are running bounty programs, but will also improve media exposure, gain influencer’s attention and expand your project’s reach.
We’ve listed the ultimate checklist for ICO marketing. Once you follow these strategies, you will be able to garner interests of investors and a potential reach in the market.
The process of ICO marketing is not easy; but if you have a well-structured marketing plan, nothing can stop you from having a successful ICO.