Salesforce heralds blockchain connected to CRM

Adam Caplan, Senior Vice President of Emerging Technology at Salesforce blogged about the announcement of Salesforce Blockchain. This development was on 29 May.

Adam conveyed that Salesforce Blockchain is a new, low-code blockchain platform connected to Customer Relationship Management (CRM). The new offer helps organizations securely collaborate and share data across third parties. Adam substantiated on the benefits of blockchain technology. While in conventional systems, authentication could be generally handled by multiple third parties. This renders the system slow making the blockchain advantage stand out.

Adam shared a creative insight on Salesforce Blockchain as –

“Salesforce Blockchain is powered by Lightning. That means our customers can easily and declaratively build and maintain blockchain apps, networks, and flows that are directly connected to customer records within Salesforce. Partners and third parties can leverage Lightning’s intuitive UX and easily connect to your blockchain app or network — which helps with adoption, one of the most crucial pieces of the blockchain puzzle.”

Adam shared a few use cases that were bureaucratic and not aligned with modern technology. The process of buying a house or filing a car insurance claim was not built around the customer. Even a process like transferring colleges is not seamless. Adam opined that with the advent of blockchain, antiquated workflows are upgraded and made transparent. The information is secure, trusted and can be audited if required.

salesforce blockchain is a new, low-code blockchain platform connected to customer relationship management (crm).

Adam sustained by adding that till date it was difficult for companies to share data outside its boundaries. There is so much burden involved that companies hardly even attempt. Adam further added that with decentralized technology, companies can confidently share information and also create a network of third parties. Such a provision also helps in creating encouraging customer experiences.

Similarly, in March, PriceWaterhouseCoopers (PwC), was experimenting with its new blockchain-powered platform ‘Smart Credentials’ for ensuring the integrity of employee credentials. The experiment, launched in partnership with Institute of Chartered Accountants of Scotland, was announced in a PwC press release.

Adam in a bid to look further out expressed that there was a potential for even more development. The areas of application could be for but not restricted to using blockchain to validate the safety/origin of food and pharmaceutical drugs. Blockchain systems can be used for authenticating valuable items like art or jewelry, securing voting, or moving healthcare records from one vendor to another. Adam indicated that there are a multitude of use cases for blockchain.