Professional American Football Team, Miami Dolphins, has announced Litecoin (LTC) as the team’s official cryptocurrency, according to an announcement shared on July 12.
According to the announcement, the collaboration between the Miami Dolphins and Litecoin would assist the latter to “tap into one of the NFL’s largest and most passionate fan bases through in-game branding, and advertising opportunities” at the home games played at Hard Rock stadium.
The Miami Dolphins and Litecoin have also collaborated with the crypto merchant services and payment processing firm, Aliant payments. This partnership will allow fans to pay with litecoin(LTC) and bitcoin(BTC) when purchasing tickets for Dolphin’s upcoming 50/50 raffle, which contributes half of the proceeds to the team’s foundation and its charitable causes.
As per the post, cryptocurrency users will be allowed to purchase tickets both online or via kiosks and seller locations at the Hard Rock stadium.
Litecoin creator and managing director of the Litecoin Foundation, Charlie Lee stated –
“This collaboration propels Litecoin in front of an audience of millions of people around the world at a time where adoption of cryptocurrencies continues to gain momentum and the ecosystem is able to support real world use cases in ways previously not possible. We see this as a powerful way to raise awareness and educate people about Litecoin and cryptocurrencies on a tremendous scale.”
According to Lee, this move marks Litecoin Foundation’s latest attempt at educating and raising awareness about the adoption of cryptocurrency and the technology.
Furthermore, Litecoin will also appear across Dolphins’ array of online properties and digital content.
In December 2018, Litecoin Foundation partnered with Ultimate Fighting Championship (UFC), to display the litecoin logo at UFC-32 light heavyweight title fight between Jon Jones and Alexandra Gustafsson.
Earlier this year, Litecoin announced its partnership with world’s premier stand-up combat league, GLORY. With this announcement, Litecoin became the official cryptocurrency for GLORY’s online merchandise platform and international events. Also, this led GLORY to be the first professional sports league to integrate end-to-end fan experience.