The Litecoin Foundation has entered a partnership with GLORY, the world’s premier stand-up combat League. Litecoin will become the official cryptocurrency for its online merchandise platform and international events according to the announcement published on its official website on February 26.
Litecoin will be transacted on GLORYshop.com, GLORY’s online merchandise platform. GLORY will be the first professional sports league to integrate Litecoin into the end-to-end fan experience.
The Litecoin Foundation posted about the partnership on Twitter.
Excited to announce a new partnership with @GLORY_WS that will see #Litecoin becoming the official cryptocurrency of the world’s premier kickboxing organization. Read more about how you'll be able to #PayWithLitecoin for GLORY events and more ⚡️🥊 https://t.co/g5k7M1vQwV pic.twitter.com/DOIhq8YvKa
— Litecoin Foundation (@LTCFoundation) February 26, 2019
According to the announcement, fans of Glory across the US and Europe will soon be able to access exclusive offers, including backstage arena tours, athlete meet-and-greets, limited-edition merchandise and premium in-arena seating; only available for purchase with Litecoin at GLORYshop.com.
Charlie Lee, the founder of Litecoin Foundation, stated in the announcement: “GLORY has a growing worldwide fan base that consists in large part of a younger demographic who are early adopters of technology and conduct much of their lives online – from consuming content to purchasing products. As GLORY continues to grow, tapping into their global audience and educating them about Litecoin through real-world use cases can be powerful.”
GLORY is owned and operated by GLORY Sports International (GSI), the league operates global events around the year, with media distribution to over 200 territories across the world.
GLORY CEO, Marshall Zelaznik, remarked the similarities between the organizations and stated:
“A partnership with Litecoin, which offers one of the fastest transaction confirmation speeds of any cryptocurrency, makes perfect sense for GLORY and our fans as we continue to put on the fastest fight action in the combat sports world.”
Zelaznik further explained that GLORY could not have found a more suitable cryptocurrency partner. He also added that both companies are young, dynamic and have achieved consistent growth.
Earlier in December 2018, the Litecoin Foundation had partnered with the UFC (Ultimate Fighting Championship). It can be seen that Litecoin is strategically collaborating with sporting events which have a massive fan base across the world.