The United States’ Ice Hockey team, LA Kings (Los Angeles Kings) have launched the first Augmented Reality (AR) Blockchain authentication platform in the world. The announcement was shared on the team’s official website on February 21.
The LA Kings launched the AR Authentication App in partnership with Pro Exp Media Inc., specially developed to help secure professional sports merchandise and memorabilia for customers who purchase the items.
Norm Lai, CEO and Co-Founder of Pro Exp Media Inc., stated in the report that “We are thrilled to partner with the LA Kings and their Game-Used Merchandise Program.”
The LA Kings also posted the launching of Augmented Reality Blockchain platform on Twitter –
The LA Kings have launched the first Augmented Reality (AR) Blockchain authentication platform, specifically developed to help secure professional sports merchandise and memorabilia.https://t.co/6Cb5ncSXBD
— LA Kings (@LAKings) February 21, 2019
The app introduces unique and exclusive video messages from Kings staff, including Kings President and Hockey Hall of Famer Luc Robitaille, whether the items were purchased by customers (or fans) bought directly from the Kings or from other sources.
LA Kings Game-Used Merchandise and Team LA work collectively to sell jerseys, sticks, skates, helmets, pucks, gloves and additional official collectibles both online and at the Team LA store inside STAPLES Center during LA Kings matches played at home.
The customers have to download the AR Authentication App and after that, they are required to verify their identity through the App. The customers have to just point their smartphone at the Certificate of Authenticity (COA) sticker on either the merchandise or the certificate.
Once the authentication is done, the customers will receive a hard-copy Certificate of Authenticity (COA) even while using the app. If the item of merchandise is genuine and authentic, it will play the message from Robitaille (Hockey Hall of Famer) or by Darren Granger, Kings Head Equipment Manager. If it doesn’t play the video, it is either not genuine or it is an unregistered product/item.
According to the report Jonathan Lowe, Senior VP of Business Development and Brand Strategy for LA Kings stated –
“This utilization of AR and Blockchain in the sports memorabilia realm is truly a first of its kind but – more importantly – also adds extra layers of authentication and security to the many fans who have become customers of our Game-Used product.”
Norm Lai explained that the App utilizes AR and Blockchain, which helps to authenticate and secure every purchase of LA Kings Game-Used Merchandise in the primary and secondary markets.
Customers can download the LA Kings Game-Used App which is now available in the Google Play Store and Apple App Store.
With LA Kings launching its Augmented Reality-Blockchain App, the hockey team has certainly utilized the potential that the blockchain has in it. Nevertheless, we have to look further as to how much extent does customers or fans of LA Kings embrace this app.