Alex Hämmerli, Senior Public Relations Manager and Team leader Translation at Digitec Galaxus, announced on 19 March about cryptocurrencies as a mode of payment.
Alex headlined that Digitec and Galaxus would now accept digital coins. Customers of the largest Swiss online shop can now pay in Bitcoins as well as with Altcoins like Ethereum, Ripple or Litecoin.
Alex conveyed that Digitec Galaxus was one of the first online shops in Switzerland. Subdivided into two shops – Digitec and Galaxus, customers can avail paying cryptocurrencies for purchase of Swiss Franc (CHF) 200 or over.
Oliver Herren, Chief Information Officer and co-founder of Digitec Galaxus cited –
“Cryptocurrencies are fascinating and likely to become a relevant means of payment in e-commerce – we want to support this development. Of course, I’m expecting all crypto millionaires in Switzerland to only buy from us in the future.”
Alex touched upon the diversity of products available with Digitec Galaxus. Housing an estimated 2.7 million products, products range from wheat beer to gaming consoles.
Alex further added that the new payment method was co-developed as part of an initial project with the Swiss e-payment specialist Datatrans AG. Datatrans AG, in turn, cooperates with the Danish crypto payment provider Coinify. Hanspeter Maurer, Managing Director of Datatrans expressed keenness to note the customer’s reaction to this offer.
Alex clarified on the workflow involved if customers choose the payment method as cryptocurrencies. The checkout process redirects them to a Coinify page, where they can choose the desired means of payment. Finally, the transaction gets committed from the crypto wallet.
Alex informed on the fees levied for the crypto transactions. Digitec Galaxus does not levy any fees for payments made in cryptocurrencies. Coinify attracts a fee of 1.5% of the purchase price. Alex emphasized that small transaction fees are incurred depending on the currencies. Transaction fees would also depend on the time for confirmation.
Digitec Galaxus had also reported on its engineering team. Christened Team Spectre, this team was well appreciated for going beyond duty and bringing the new crypto offer on both the websites. The report conveyed that this team of six is probably “the most disruptive and brazen group” in the whole company. The team was also noted for their unorthodox approach to creativity.
Alex concluded by capturing Hanspeter’s insight that the offering was constantly under improvement. Faster and more cost-effective transactions for customers are already on the horizon.