Crypto the center of attention at SXSW 2019

Cameron Winklevoss, Co-Founder, and President of Gemini exchange blogged on 14 March about how cryptocurrencies stole the limelight at South by Southwest (SXSW) conference.

Cameron commenced by introducing the mission of Gemini which was to help build the future of money. This mission was conveyed by the moderator Jo Ling Kent. Cameron thanked the organizers for the opportunity to connect with a sizeable audience and having Gemini at the event.

Cameron brought to light that the trend towards cryptocurrencies has changed since the SXSW conference in 2016. Previously there were less than 10 sessions across the entire SXSW but now there are full sets organized for blockchain and crypto. Cameron noted that only a few people had invested in bitcoin and even fewer were aware of it.

Cameron captured the rise in popularity of digital coins by citing –

“The crypto market has matured significantly since then. Bitcoin’s value has gone from around $400 to $4,000 today. This year, hundreds of hands shot up when Jo Ling Kent asked how many in the audience had invested in crypto, and this time bitcoin wasn’t the only project we discussed (we could talk for hours about all the exciting projects!).”

Cameron further expressed that keeping up with the pace in which cryptocurrencies has grown, Gemini has also scaled. With the workforce expanding from 25 to 200, Gemini also proudly added many achievements over the past three years. An example to highlight their achievement is the recent mobile app launch.


Cameron emphasized that Gemini’s presence at the SXSW could not be more well-timed and supplements Gemini’s effort to build a regulated infrastructure. Cameron conveyed that interest among the audience towards digital currencies was at its peak. Cameron highlighted that questions posed by the members could disprove that cryptocurrencies are just a “fringe technology”.

Cameron sustained by conveying the importance of trust in the crypto industry. Cameron cited the QuadrigaCX incident and informed that people would be alarmed with such happenings. Cameron reassured that trust is one factor that Gemini promises and is committed to foster best practices.

Last month, as an effort to back their statement on trust, Gemini had reported about how Gemini strives to keep digital assets safe. Gemini had elaborated on salient elements that work towards keeping funds secure.

Cameron concluded by expressing that the most thriving markets globally are the ones that are well regulated. Cameron conveyed that Gemini would continue to support and help bring in practical regulations.