Brave Ads Developer Channel Preview advances into phase two

Brave, the company behind cryptocurrency-powered Brave browser announced that its Brave Ads Developer Channel Preview has entered phase two on 08 March.

Brave headlined that its ‘opt-in private ad platform’ has stepped up into the next phase with a catchy offering to the users. Users are being rewarded the Basic Attention Token (BAT) for viewing advertisements.

Brave conveyed a glimpse about its phase one. The first phase one provided the opportunity for developers, brands, marketers and the community to test the Brave Ads experience from the Developer channel.

Brave continued that advertisers like BuySellAds, TAP Network, AirSwap, Fluidity, and Uphold had entered an important public test and learn phase, capturing salient examples of early use cases. The users were benefited from a new, inclusive private ad experience. Brave, in turn, received valuable feedback, bug reports, and encouragement in this phase.

Brave had elaborated on its browser by quoting that it was “the first global ad platform built on privacy”. With features like authentic audiences, ad matching, the party of two and private ads, Brave claimed that it was empowering users with a novel solution in advertising. Brave emphasized that users receive 70% of the revenue share in BAT, which fosters a greatly rewarding experience.


Brave cited about its phase two as –

“Phase two provides token rewards to users for their attention, and introduces Brave’s anonymous-but-accountable campaign reporting for brands.”

Brave has shared public documentation about the ad confirmations protocol. Brave has also made available its open source code necessary to support both ads and confirmations. Brave conveyed that at the close of the monthly cycle, users would see a new option to claim the BAT tokens that they have accumulated.

Brave sidelined by bringing to highlight the salient developments of phase one. To quote some numbers, a total of 53 campaign commitments were made, with 1 campaign completing from the beginning to end. The other campaigns are in various life cycles. BuySellAds became the first ad partner to leverage the Brave Ads API, in a bid to test the interface. Brave had also announced in phase one that the ability to earn BAT tokens was imminent.

Brave also has a built-in tipping feature, allowing users to tip BAT tokens. These features are currently available in the browser’s desktop version but Brave plans to scale them to Android and iOS. A point of distinction is that the companies that have so far advertised with Brave are mostly cryptocurrency-related.